The Consumer-Certified Real Estate Consultants (C-CREC) designation is the first
                              international designation focused on results-oriented skills required by consumers - not
                              what the real estate industry chooses to deliver to them. More than a decade of
                              information was gathered directly from consumers via mail, one-on-one interviews,
                              surveys, home fairs, etc. about the help they need from the real estate professionals as
                              well as services they felt were redundant or unnecessary.

                              After sifting through the issues, the results were incorporated into the C-CREC
                              designation curriculum. Not only is the training a unique departure from other types of
                              real estate training, it allows the participant to customize the materials to address his/her
                              individual marketplace needs.

                              NAREC, (The National Association of Real Estate Consultants) is the
                              parent/sponsor organization of the C-CRECTM designation and will serve as the
                              advocate and "changemaster" for unbundling the real estate transaction and integrating
                              consulting into the marketplace.

        1) Educate the consultant on what the empowered real estate consumer needs and why s/he needs it.

        2) Translate these needs into a higher level of professional skills foreign to today's business model using the Consumers       Needs Assessment® (CNA®) tool for results-oriented, not service-oriented activities.

        3) Train these skills in an application-based program that provides a certified consultant designation, placing the agent on a par with other professional consultants ( i.e. CPAs, attorneys, etc.) 
 

To obtain the C-CREC designation, the student must:

       1) Compete the 14-hour course and pass an exam with a minimum score of 80%

       2) Complete and submit the following post-course work to NAREC Headquarters within six months of completing the course: 

                   A. Copies of two completed Consumer' Needs Assessment® (CNA®) forms initialed by the consumer 

                  B. A copy of the designee's three-page business plan (provided during the course) showing how two or more fee-for-service  components will be integrated into current business practices 

Upon completion of the course, the attendee will be able to:

•  Identify in depth the three primary real estate industry groups  destined to dominate in this decade and the trends that propel them;
•  Pinpoint segments of the real estate industry targeted by online aggregators and translate the benefits to the C-CREC® designee and  the consumers assisted:
•  Enumerate the seven “Consumer Realities” and show how the C-CREC® designee can address these issues with fee-for-services;
•  Determine which real estate services consumers need assistance with and will pay for;
•  Identify which services the C-CREC® should have technology provide,  have another person provide, or abandon entirely;
•  Conduct a Consumer Needs Assessment® (CNA®) with a consumer in order to define and prioritize his/her needs;
•  Compare and contrast the various types of pricing structures and related benefits including, but not limited to, flat fees, hourly fees,  and consumer refunds;
•  Identify the continued role “due diligence” plays when delivering unbundled consulting services as a real estate licensee;
•  Explain the various legal and agency relationships available when working with a consumer via unbundled services;
•  List the most-prevalent new business models emerging in the marketplace and the rationale for each;
•  Identify the valuable role “owning” a target market niche plays in the C-CREC’s business, especially in measuring time/costs and profitability;
•  Explain the Agreement to Provide Consulting Services, including addenda like the agency disclosure form;
•  Present the consumer with the benefits of working with a C-CREC® in a fee-for-services consulting role;
•  Design and implement the C-CREC® Business Plan with fee structures, pricing menus and a definitive marketing campaign.

           The National Association of Real Estate Consultants (NAREC) was founded in 1999 to assist real estate professionals in reframing their focus as real estate consultants to better meet the needs of today's savvy consumer. With consumer-focused training tools like the Consumer-Certified Real Estate Consultant™ (C-CREC™) designation, the professional can analyze the consumer's needs and deliver timely and cost-effective results-based solutions.
 

       The fourteen hour course is offered at an investment of  $299 which includes an annotated workbook, forms, letters and CD-ROM. Membership  to the National Association of Real Estate Consultants® is required to use the C-CREC® designation. The cost of the NAREC® membership is $99 annually.